2012-11-05 | permalink

California GMO measure may fail after food industry fights back

Major food and seed companies appear to be on the verge of defeating a California ballot initiative that, if passed on Tuesday, would create the first labeling requirement for genetically modified foods in the United States. In a campaign reminiscent of this summer’s successful fight against a proposed tobacco tax in California, opposition funded by Monsanto Co, DuPont, PepsiCo Inc and others unleashed waves of TV and radio advertisements against Proposition 37 and managed to turn the tide of public opinion. [...] The swing in sentiment in the final weeks was predicted by pollsters, based on the power of a $46 million “No on 37” campaign, one of the best-funded for a California ballot measure fight.

• Thomson Reuters, USA: California GMO measure may fail after food industry fights back
• California Right to Know, USA: Documented deceptions of No on 37 Campaign
• St. Louis Post Dispatch, USA: Monsanto keeps close eye on California food labeling issue
• Forbes, USA: Who will cover the costs of California’s Prop. 37?
• The Argus Leader, USA: South Dakota eyes food labeling proposal
• Truthout, USA: Prop 37 and corporate lies in the post truth era