News

2018-08-07 |

Consumer Awareness of GMOs Continues to Soar

The right to know what’s in your food continues to ring true with consumers. According to the Hartman Organic and Natural Report 2018 consumer awareness of GMOs is almost universal at 97%. The growth in consumer awareness also aligns with an increasing amount of consumers seeking to avoid GMOs. Hartman reports that 46% of shoppers deliberately avoid GMOs when shopping.

This finding aligns with the continued growth of sales of Non-GMO Project Verified products which is now estimated to be at $26 billion. Hartman noted that 36% of shoppers say that they are buying more non-GMO products in comparison to a year ago and that of the consumers seeking to avoid GMOs 42% seek out Non-GMO Project Verified products.