2014-06-04 | permalink

Non-GMO category may need to tell its story better

BELLEVUE, WASH. — Sales of food and beverage products with non-bioengineered ingredients might be increasing, but companies promoting them could explain the category better. Consumers may wish to know why they are buying the products and how they can be sure the products are free of bioengineered ingredients, also called genetically modified organisms, according to The Hartman Group, which is based in Bellevue and provides consultation on consumer trends and culture. “Non-G.M.O.” labeling on retail products is inconsistent and confusing, according to The Hartman Group. “Because the federal government does not regulate non-G.M.O. labels, it is essentially a voluntary process with all the unevenness one would expect from such an effort,” The Hartman Group said in the June 3 issue of its hartbeat newsletter.

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